According to Hubspot, videos are actually the most popular content type in 2021, overtaking blogs and infographics.Content marketing comes in four basic forms — written, audio, video, and image. Most businesses use several forms of content to engage with their audiences across platforms like social media, websites, and ads. This form of marketing puts the customer at the heart of a brand's messaging.Content categories can be used to organize group content and content across the organization. Content categories make it easier to discover content such as maps, scenes, apps, and layers.
What are the three types of social media content : With that in mind, here are the five main types of social media content that you would see brands and individuals using every day:
- Short-form videos.
- Long-form videos.
- Live streaming.
- Text-based posts.
- Images, memes and GIFs.
What kind of content is trending
Key Takeaways:
Short-form videos will continue as a hot content marketing trend. AI video tools help create personalized content tailored to your audience. You can use AI to create all kinds of video—from webinars and ads to onboarding, training and sales videos.
What kind of content is trending now : The popularity of video, specifically short-form video, is bound to end up on a social media trends list every year. We already know short-form video is one of the best ways to connect with your audience and reach new followers. In fact, most consumers say it's the most engaging type of in-feed content.
To maximize its effectiveness, develop your marketing plans around the four pillars of content marketing: context, channels, connections, and commerce. (Here's help for keeping your content marketing on track.)
7 Steps To Develop a Content Marketing Strategy
- Determine the Purpose of Your Content Marketing Strategy.
- Understand Your Audience.
- Define Key Performance Measures.
- Examine Your Existing Content.
- Align Your Content So It Answers Questions.
- Identify Content Distribution Channels.
- Develop a Content Calendar.
How do you categorize content
To do this, you can identify main topics that relate to your niche, industry, or domain, and then break them down into subtopics or subcategories. A topic map or mind map can be used to visualize and organize your topic categories and subcategories.Planning your content around the three content levels. After determining your topics, the next step is to effectively plan the specific types of content you will create. When doing this, your ideas can be divided into three levels: content updates, content projects, and content campaigns.Social media platforms are often divided into six categories: social networking, social bookmarking, social news, media sharing, microblogging, and online forums. These diverse platforms serve a vast range of purposes and user interests.
Web pages are a foundational type of content because they serve as the building blocks of websites. Common types of web and landing pages include homepages, about pages, contact pages, and landing pages – all of which are considered content because they convey information to readers.
What type of content is in demand : Currently, content in demand is typically related to topics such as current events, news, lifestyle, entertainment, health & wellness, and technology, as well as educational and instructional content.
What content gets the most likes : Let's take a look at which formats are most engaging.
- Short-form video. Short-form videos are the most captivating type of social media content thanks to their capacity to break down and present information in less than one minute.
- Images.
- Live video.
- GIFs/memes.
- Text-based posts.
- User-generated content.
- Long-form video.
- Audio.
What content is in demand
Currently, content in demand is typically related to topics such as current events, news, lifestyle, entertainment, health & wellness, and technology, as well as educational and instructional content. Additionally, content with an emotional component has become more popular as it resonates with viewers.
Interactive content is always more effective at engaging an audience. 88% of marketers say that interactive content set their brands apart from their competitors and 2x more conversions than passive content.Good Content Has These Four Elements, Says Google Research
- Relevant. Relevance in content refers to how well your target audience believes that your content addresses their concerns, fills informational gaps, or fulfills their aspirations.
- Intellectually Appealing.
- Sensorially Stimulating.
- Emotionally Resonant.
What are the 4 P’s of content : One of the basic marketing tenets is focusing on the 4 Ps—product, place, price and promotion.